Yesterday night, in the middle of the Haute-Couture Paris Fashion Week, artist Francesco Vezzoli, Prada and AMO/OMA, Rem Koolhaas's think tank took over Palais d'Iena to launch a temporary museum called the 24h Museum with Kate Moss DJ-ing all night. How cooler can you get?
“Think of it as a parody of a retrospective” explained Vezzoli to Peter Aspden at the Financial Times in a recent interview. Prada and Vezzoli have been friends for a long-time and collaborated on several occasions. Vezzoli photographed Miuccia for the April 2009 cover of i-D and Prada has exhibited Vezzoli’s pieces at her Fondazione Prada located in Milan. The glorious fashion designer, who will have a proper retrospective show at New York's MET next May believes that "art has become too serious" so basically asked Vezzoli to entertain us a little. How can we not feel a sense of irony?
With the new “24 h Museum“, Francesco Vezzoli is continuing his exploration of reciprocal influences in the visual arts, cinema and theatre that he has already investigated in the performance in which Veruschka did petit-point embroidery at the Venice Biennale in 2001, the Democrazy video in which Sharon Stone and Bernard-Henri Lévy represented themselves as characters of a fictitious political campaign for an hypothetical presidential election (Venice Biennale, 2007), and in Lady Gaga / Damien Hirst / Frank Gerhy's performance at the MOCA in Los Angeles in 2009 when she played a live tribute to Diaghilev among many other art/PR-coup stunts.
Classical-style statues with faces of celebrities with whom Vezzoli has worked with, such as Courtney Love and Cate Blanchett were what you could see in a room full of hipsters and celebrities. “I am personally tired of pursuing and courting them, and I have exhausted my fascination with that universe.” Vezzoli added when speaking with Peter Aspden... When I told you, irony prevailed in this show...
Still, it's a must-see but hurry-up...
